Our beef is farmed in the natural riverlands of New Zealand. With a mild climate abundant in sunshine and rain, the grass grows here year round. This creates lush pastures perfect for raising the finest beef cattle, free to roam and graze on nature’s bounty.
The result is tender, succulent meat. It’s good for you, too: packed with essential nutrients for optimal health.
With nature doing such a fine job, we mainly stay out of her way. Our farmers concentrate on ensuring their animals are as happy and healthy as possible, and we concentrate on delivering this quality meat in prime condition.